Fayetteville Trails is a network of paved pathways that course through the city’s landscape. The trails are an invitation to nature and create a route for active lifestyles.

The logo mark forms a winding pathway symbolic to movement and the dynamic trails Fayetteville has to offer.

This versatile logo functions seamlessly across various applications, from trail signage to website banners. Its clean lines and bold design ensure easy recognition.

Created in collaboration with my team at Archetype.