When my closest friend Kristin Bailey embarked on a new chapter of starting her own therapy practice, I was thrilled to collaborate with her on creating her brand identity.

Kristin Bailey Therapy embodies trust and growth. Its thriving plant logo mark settles effortlessly with typography that’s professional and approachable. Natural clay colors symbolize planting the necessary seeds to bloom. Kristin’s portraits radiate her genuine personality and the importance of creating a safe space for healing.

Together, we crafted a visual language that reflects Kristin's warm, compassionate approach to therapy.