A taste of Italy in a bottle.

For their latest release, Riva de la Rosa introduces a Sauvignon Blanc imported from the Friuli region of Italy. I was tasked with developing a photography direction for its release.

A pared-back, neutral set design became the canvas for a vibrant bottle display. The wines, grounded in nostalgic Italian textures, echoed the brand's heritage. Playful bursts of citrus complemented the Sauvignon Blanc's notes, while the overall style captured the essence of the alfresco lifestyle.

Created in collaboration with my team at Archetype.