You can’t have it all. But you can have all that matters.

The Life Brief is the essential playbook to unlock what you want in life. Created by globally-renowned Brand Strategist, Bonnie Wan, her hands-on guide realigns your path with your dreams—personally, professionally, culturally, and spiritually.

I led the development of The Life Brief logo, crafting a design that inspires action, play, and reflection. Bold typography and handwritten elements symbolize the invitation to take notes, doodle, and engage with life's moments. My team at Archetype enhanced the logo’s impact by incorporating supplemental sketch elements and paper textures — creating a visually engaging and interactive experience. Together, we envisioned The Life Brief as a tool to encourage users to embrace creativity and self-expression.

The Life Brief by Bonnie Wan is available now from Simon Element, Simon & Schuster’s division dedicated to personal transformation.