The Ramble

brand identity 
logo design
wayfinding design

The Ramble is a refreshing reminder that tranquility can be found right in the heart of Fayetteville. Its paved, multi-use trail and greenspace seamlessly connects downtown into nature — fostering a space for community and curiosity.

Follow your whims. The Ramble’s organic shapes and meandering lines mimic the playful nature of the pathway and encourage a sense of exploration.

Created in collaboration with my team at Archetype.