The Ramble
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brand identity
logo design
wayfinding design
The Ramble is a refreshing reminder that tranquility can be found right in the heart of Fayetteville. Its paved, multi-use trail and greenspace seamlessly connects downtown into nature — fostering a space for community and curiosity.
Follow your whims. The Ramble’s organic shapes and meandering lines mimic the playful nature of the pathway and encourage a sense of exploration.
Created in collaboration with my team at Archetype.
